Colorful pajamas for young hospital patients

In preparing for the charity campaign, Lek called representatives of children’s wards and presented the proposal to them. Since the idea was received enthusiastically at all of the Slovene hospitals, they collected information from the individual hospitals on the number of pairs of pajamas needed and then put the plan into action. In March and April all of the hospitals included in the campaign will receive packages of pajamas for different aged children, from newborns to 18 years of age. “At Lek we have been carrying out annual charity campaigns for several years, through which we try to help children who have to visit the doctor or stay in hospitals due to illness, and children who for various reasons live in custodial institutions. This year together with the hospitals we came up with the idea of donating lively colored children’s pajamas with nice animal patterns, since we believe that the colorful pajamas will amuse the children and give them energy which they need during treatment and recuperation,” adds Katja Razinger, Head Marketing and Sales Slovenia at Lek.

“We are glad that Lek launched its annual charity campaign for Slovene hospitals in Murska Sobota. The pajamas are an excellent donation for our hospital. The bright colors will definitely make the children happy and somewhat liven up the days they spend here. It also means a significantly lower cost burden for the hospital. We treat approximately 2000 children a year from all over the entire region at the children’s ward, so we have to allocate quite a bit of money to purchase pajamas,” said Vojko Berce, MD, representative of the children’s ward at the Murska Sobota hospital.

Lek’s annual charity campaign already a tradition

Lek began donating gifts for children just before New Year’s eight years ago, and in the past few years the campaigns have extended into the New Year. In 2000 they donated gifts to more than 1100 children at 14 healthcare or custodial institutions and wished them all the best in the coming year with a puppet presentation of Thumbelina. A similar campaign was instituted in 2001. In 2003 they delighted children in Slovene healthcare and custodial institutions with a clown show by the Red Noses, and donated funds so that the institutions could purchase equipment. In 2004 they donated over 1000 personal computers to numerous elementary and secondary schools, healthcare institutions and organizations which contribute to improving the quality of life of children, and to local associations all over Slovenia. In 2005 they held creativity workshops for children in Slovene hospitals, donated full-year subscriptions to Petka magazine for 2006 and helped equip children’s corners in the hospitals. This campaign was very well received, so in 2007 Lek once again donated full-year subscriptions to Petka magazine, thus allowing all hospitalized children to receive their own copy. In 2007 the annual charity campaign was dedicated to all public healthcare centers in Slovenia. They sent special gift packages to pediatricians and pediatric wards, which made it possible for them to brighten up their waiting rooms and offices or to give the children small gifts after their examinations. The charity campaign included a total of nearly 100 healthcare centers and branches throughout Slovenia.